How Cenco Roofing Built a Data-Driven Operation with ContractorFlow

A high-performing roofing company gained clarity, control, and confidence across operations, sales, and marketing.

KPI Visibility • Automated Commissions • Scalable Marketing

Cenco Roofing is built on integrity, craftsmanship, and a strong commitment to the community. Specializing in residential and commercial roofing, they combine a relationship-first approach with a disciplined, process-driven operation.

The Challenge

  • Manual KPI tracking across multiple reports consumed leadership time
  • Inconsistent data entry made reporting unreliable
  • Limited visibility into marketing performance and lead attribution
  • Difficulty holding a growing team accountable with inconsistent data

The Solution

  • Centralized operations and standardized data capture within ContractorFlow
  • Structured workflows ensured consistent, accurate data entry
  • Automated KPI tracking for real-time performance insights
  • Full visibility into lead sources and marketing ROI
  • Integrated QuickBooks Advanced Online to eliminate duplicate data entry

The Results

More Time, Better Data, Smarter Decisions

By eliminating manual processes and standardizing data across the business, Cenco Roofing freed up valuable time for leadership and operations. Instead of managing spreadsheets and reconciling data, the team now focuses on performance, coaching, and growth.

Hours Saved on Commissions
Automated commission calculations replaced time-consuming manual work and eliminated errors
No More Double Entry
QuickBooks Advanced Online integration removed duplicate entry of payments and project costs
Real-Time Visibility
Leadership now relies on accurate, up-to-date data to track performance and make decisions

The result is a more efficient operation, reduced administrative overhead, and a business built to scale without added complexity.

“We finally have complete visibility into our business and the confidence to act on it.”
– Cenco Roofing

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